Why Businesses Should Focus on Using Human Quality AI Writing
Rather than viewing AI writers as competition, businesses should focus on using human writers for content meant to connect with readers on a personal level. Then, use AI writing tools to research and create a first draft for pieces like thought leadership articles and data analysis.
Although AI can write well, it still has a ways to go when it comes to cultural context, humor, empathy, and emotional depth. Discover more at getmacaw.
1. Uniqueness
One of the main benefits of human-written content is its uniqueness. When writers share their personal experiences, they can add a personal touch to the content and connect with readers on an emotional level.
This uniqueness can be hard to replicate with AI writing, which often feels sterile and impersonal. However, it’s important to use a combination of both AI and human writers judiciously according to your business needs.
2. Empathy
Human writers use their unique perspectives and emotional intelligence to craft content that engages readers and connects with them on a personal level. This can establish trust in the brand and drive conversions.
AI writing can be more efficient and accurate than human writers, but it can lack the creativity, originality, and empathy that make content compelling and engaging. It may also contain factual errors and linguistic mistakes.
A blend of AI and human writing can overcome these limitations. This symbiotic relationship allows humans to focus on the tasks they excel at while leveraging AI’s prowess in data analysis and language processing.
3. Creativity
Human-authored content possesses a unique flavor that stems from personal experiences and opinions. This translates into creative wordplay and puns that can keep readers engaged and entertained.
In addition, human writers are able to engage readers by using relatable anecdotes and analogies that can resonate with the audience and evoke an emotional connection. AI-generated content lacks this nuance, leaving it feeling generic and cold.
While a high level of creativity is not necessary for all AI writing tools, you may want to consider looking for one that scores highly in this metric. It can help you produce more engaging articles that your audience will be more likely to share.
4. Originality
There is a certain sense of authenticity in human-written content that can’t be replicated by AI writing. Using an originality checker, such as Winston, can help ensure your content is unique.
Another way to spot AI-generated content is by looking for a robotic tone. Avoid stale writing formats, such as paragraph lengths and short subheadings, to prevent being flagged as robot-generated.
AI writers may also not be able to recognize the nuances of search queries. For example, this article about the Apple car suggests the product will launch in 2026, even though that project has since been paused.
5. Versatility
Aside from being time-saving, AI writing software can also ensure consistency in style and tone across documents. This is important because consistency can enhance credibility and readability.
However, human writers can offer a wider range of emotions and expertise that can’t be replicated by a computer program. This allows them to connect with readers on a deeper level and drive engagement.
As such, it’s best to combine AI tools with human judgment in order to maximize productivity and quality. This is especially true for more creative or nuanced topics.
6. Subjectivity
AI has been causing quite the stir – depending on who you speak to, it’s either the best thing since Marmite or something we should all be terrified of. There are concerns about job displacement and the potential for misinformation that AI can generate.
It can also create a tone of voice that is inauthentic to your audience, as it isn’t able to incorporate emotions and empathy into its writing. Similarly, it lacks creative wordplay and puns.
7. Time-saving
A good writing AI tool can quickly churn out a whole bunch of content ideas to help users break down an article, structure a table of contents and check facts. It also can help speed up research by finding relevant subtopics and sources.
It can also add or change a tone of voice to sound more casual, professional, or empathetic depending on the audience. This helps save hours of work by cutting down on time spent researching, drafting and editing.
8. Scalability
Humans are still better at capturing emotions and nuanced storytelling, which AI writing tools struggle to do. While scalability is important in content marketing & copywriting, it is essential not to be overly reliant on AI tools.
The best strategy is to find a balance between AI and human writing. Workflows should include prebuilt advanced prompts and robust SEO checklists that allow human writers to review and edit AI-generated content for a more “human fit.” This will ensure that your content is consistent, accurate, and aligned with your target audience’s needs.
9. Emotional connection
A human writer’s ability to connect with an audience via emotional nuances and nuanced language is one of their most valuable skills that AI writing struggle to replicate. This allows writers to evoke empathy and create deeper connections with their readers, resulting in more effective content that resonates with their audience.
As the writing landscape continues to evolve, embracing the opportunities that AI offers while continuing to improve their own emotional intelligence will be key for success. By leveraging AI for efficiency, scalability, and consistency while still maintaining the unique value that human writing brings.