Sales vs. Marketing: Understanding the Key Differences

A successful business requires sales and marketing working together to generate leads, nurture relationships and drive revenue. However, many people still view the two departments as separate and independent of one another, despite their shared goals. Understanding the difference between sales and marketing can help you get both teams on the same page, increasing their…

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How to Choose an Online Marketing Agent

An online marketing agent helps you promote your products and services over the internet, which is also referred to as digital marketing. This can include social media, search engine optimization (SEO), email marketing, and website development. The right agency can increase your company’s online visibility, which leads to more customers and sales. An agent who…

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